LAST MAN STANDING HQ LIMITED

This Privacy Policy explains how LAST MAN STANDING HQ LIMITED ("LMS", "we", "us", or "our") collects, uses, and protects your personal data when you use our website and participate in our competitions.

We are committed to respecting your privacy and handling your information in a transparent and secure manner.

Who We Are

LAST MAN STANDING HQ LIMITED is a UK-registered micro-entity that operates a digital football prediction competition platform. We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What Data We Collect

We may collect the following personal data:

• Account Information: Name, email address, username, and password
• Competition Activity: Picks, entry history, rebuy participation
• Payment Data: Confirmation of payments via our third-party processor (we do not store card details)
• Technical Data: IP address, browser type, device data, and usage statistics

We do not collect special category data (e.g. health, race, biometrics).

How We Use Your Data

We use your personal data to:

• Create and manage your account
• Process entries, rebuys, and payments
• Operate and administer competitions
• Enforce our Terms of Service and Competition Rules
• Analyse platform usage and improve functionality
• Comply with legal obligations (e.g. financial reporting)

Legal Bases for Processing

We rely on the following lawful bases to process your data:

• Contractual necessity: to deliver our competitions and services
• Legitimate interests: to secure and improve our platform
• Legal obligation: to comply with regulatory or tax requirements

Who We Share Your Data With

We may share your data with:

• Payment processors such as Stripe or GoCardless
• Cloud hosting providers who support our infrastructure
• Law enforcement or regulatory bodies if legally required

We never sell or rent your data to third parties.

Data Retention

We retain your personal data:

• While your account is active
• For up to 6 years after your last activity to meet legal obligations
• Or until you request deletion, where permitted

Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction or deletion
• Object to processing or request restriction
• Request data portability
• Withdraw consent (where applicable)
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise your rights, contact support@lastmanstandinghq.com.

Cookies

We use cookies to:

• Keep you signed in
• Improve performance and analyse usage

You can manage or disable cookies via your browser settings. For full details, see our Cookies Policy at www.lastmanstandinghq.com/cookies.

International Data Transfers

If we transfer your data outside the UK/EEA (e.g. via our service providers), we ensure appropriate safeguards such as Standard Contractual Clauses (SCCs) are in place.

Changes to This Policy

We may update this policy from time to time. The latest version will always be available at:
www.lastmanstandinghq.com/privacy

We will notify you of material changes via the platform or email.

Contact Us

If you have any questions or concerns about this policy or your data, contact:

• Email: support@lastmanstandinghq.com
• Company: LAST MAN STANDING HQ LIMITED
• Website: www.lastmanstandinghq.com